Organic hair salons in France
More and more, beauty rhymes with health. Organic hair salons in France are growing every year. Of course, they are surfing on the "green" and eco-responsible trend. But in this field, as in aesthetics, beauty increasingly rhymes with health.
Hairdressing salons with the organic label, care products and colorings plant-based are increasingly popular with a clientele that is changing its habits as a result of growing awareness.
Biocoiff' hair salons, like their counterparts, are witnesses to this revolution in hairdressing.
Why is there such a craze for organic hairdressing salons in France?
The environment and the future of our planet concern each and every one of us.
This sensitivity to naturalness and the protection of the living environment is becoming more and more of a concern each year. In 2018, a study by the BVA institute revealed that 64% of French people were ready to go to a hairdressing salon that had obtained the "Sustainable development: my hairdresser" label to take care of their hair, compared to only 38% in 2015.
The same study also showed that the vast majority of French people prefer to occasionally or systematically use products that are guaranteed to be free of substances that are harmful to health (83%), labelled "sustainable development" (75%) or organic (75%).
There is no doubt that the "green" trend is well established in our daily lives and also affects business life. The French are very keen on companies and craftsmen who show a virtuous approach to the well-being of their staff and their environment.
This is why organic hair salons are so successful, as they help to protect both the environment and the health of their customers.
By banning chemical colorings , sulphate-based shampoos and paraben-filled conditioners, organic hairdressers are acting for the well-being of their customers and the planet.
However, let's not cry haro on the classic hairdressers who are also excellent professionals with traditional training. Organic hairdressers come to natural products out of personal choice and conviction, and many of them are "classic" hairdressers.
What is an organic hair salon?
The big difference between a "classic" hairdresser and an "organic" hairdresser comes from the technique of coloring hair. Organic hairdressers always use colorings with natural pigments from dye plants such as henna, madder or camomile.
These natural colours made by mixing powders plant-based with water will coat the fiber hair without damaging it. On the contrary, the chemical colorings penetrate and open the hair scales to dye it, at the risk of damaging it.
Over the course of colorings, the hair becomes dry, dull and limp. The scalp can also react. An allergy or eczema can be caused by the ingredients contained in a chemical coloring .
The philosophy of an organic hairdresser often goes beyond the products used to treat the hair. An organic hairdresser in France is generally committed to the environment by acting on :
- the management of waste water
- the atmosphere in his hairdressing salon
- recycling of magazines
The label entitled "Sustainable development: my hairdresser is committed" rewards hairdressing salons that make real efforts on the environmental front with a score of 1 to 3.
This label is given to salons that commit to reducing their water consumption and thermal energy consumption, dealing with waste management and taking into account the health and well-being of their customers and staff.
Biocoiff' hair salons in France
The Biocoiff' salons in France are all certified.
There are now just over twenty of them across the country. All of them distribute the Biocoiff' product ranges and take care of their customers' hair by applying the techniques of coloring and the treatments developed by Charly, the founder of the brand.
All Biocoiff' professionals receive training to become fully familiar with the principles and products they use and sell in their hair salons. It is also a time for sharing the "home-made" secrets of a mineral highlight or a ylang-ylang massage, personal journeys, desires and objectives.
All the Biocoiff' hairdressers in France have noted an increase in their clientele and their satisfaction at having dared to take the step of coloring . A very eclectic clientele, but one that is keen to take care of itself in a pleasant setting and atmosphere.
Sometimes it's an allergy, sometimes it's the desire to regain their original color and the quality of their hair that leads clients to push open the door of a Biocoiff' salon in France.
These customers are looking to take care of themselves while also protecting the environment. You can change your head without fear of losing your hair! This is a philosophy that all Biocoiff' hair salons in France share with Charly and their clients.
An adventure that started more than 15 years ago and is not ready to stop!